Last Updated: December 2025
For: Aimee Goodwin / The Mountains We Climb Meta Ads Page
Governing State: Minnesota
1. Introduction
This Privacy Policy explains how Aimee Goodwin, The Mountains We Climb, and any associated Meta Ads, websites, landing pages, or forms ("we," "us," or "our") collect, use, and protect your personal information when you engage with our digital content.
By interacting with our ads, website, or submitting your information, you agree to the practices described in this Policy.
2. Information We Collect
We may collect the following types of information:
A. Information You Provide
When you download a resource, request information, or complete a form, you may provide:
Name
Email address
Phone number (optional)
City/State (optional)
Any information voluntarily submitted in a message field
B. Information Collected Automatically
Via cookies, pixels (including Meta/Facebook Pixel), and similar technologies:
IP address
Device and browser type
Pages viewed and actions taken
Approximate location
Interaction with Meta ads and email messaging
C. Meta (Facebook & Instagram) Data
When you interact with our ads:
Meta may collect information about your interactions
We may receive aggregated insights (not your private profile details)
Data collection is governed by Meta’s Data Policy and your privacy settings
We do not access your personal Meta profile information.
3. How We Use Your Information
We use the information collected to:
Provide requested downloads or resources (e.g., sample pages of The Mountains We Climb)
Deliver updates, newsletters, and marketing communications
Improve our content, advertising relevance, and user experience
Respond to inquiries and provide support
Analyze ad performance, website behavior, and campaign effectiveness
You may unsubscribe from marketing emails at any time.
4. Cookies, Pixels & Tracking Technologies
We use cookies and tracking tools, including the Meta Pixel, to:
Measure advertising results
Retarget visitors
Improve user experience
Track conversions and page activity
You may disable cookies in your browser settings, though some site features may be limited.
5. Use of Third-Party Tools (Meta, Google, Email Providers)
We may use tools such as:
Meta Pixel (Facebook/Instagram)
Google Analytics & Google Tag Manager
Email providers such as MailerLite, ConvertKit, or MailChimp
These services may collect information consistent with their own privacy policies.
Learn more:
Meta Policy: https://www.facebook.com/policy.php
Google Technologies: https://policies.google.com/technologies/ads
Where required, we will request consent before enabling analytics or advertising cookies.
6. Sharing of Information
We do not sell personal information.
We may share data with:
Service providers (email delivery, hosting, analytics, customer support)
Advertising partners (Meta & Google) for measurement and optimization
Legal authorities if required by law
Successors in the event of a business transition
Service providers are only permitted to use your data to perform work on our behalf.
7. Data Security
We use reasonable administrative, technical, and organizational security measures to safeguard your information.
However, no method of transmission or storage online is 100% secure.
8. Your Rights
While Minnesota does not have a comprehensive consumer privacy rights statute, you may:
Request access to the personal information we hold
Request correction or deletion
Opt out of marketing emails at any time
Disable cookies through your browser
Adjust your Meta ad preferences via your Meta account settings
We will respond to reasonable requests within an appropriate timeframe.
9. Data Retention
We retain personal information as long as necessary to:
Provide requested resources
Maintain email subscriptions
Fulfill legal obligations
Improve our marketing and service operations
You may request deletion at any time.
10. Third-Party Links
Our landing pages or emails may contain links to external websites.
We are not responsible for their privacy practices and encourage users to review those sites’ policies.
11. Children’s Privacy
This content is not intended for children under 16.
We do not knowingly collect data from children.
If you believe a child has submitted information, please contact us so we may delete it promptly.
12. Updates to This Policy
We may revise this Policy occasionally.
The “Last Updated” date above reflects the most recent change.
Continued use of our site indicates acceptance of any updated terms.
13. Contact Us
For questions, concerns, or privacy-related requests, contact:
Aimee Goodwin / The Mountains We Climb